Have you heard about virtual models?
Virtual models, influencers, or digital humans refer to totally fictional characters who are used for marketing and social media.
Today lets look at virtual models and see what kind of virtual models there are in Korea
Virtual models are, as I explained, literally virtual humans.
They are fictional characters created with the use of 3D modeling and AI, which has resulted in some pretty realistic virtual models.
The first virtual model in Korea was Adam, a cyber singer created by IT company Adam Soft.
Adam released two full length albums that sold about 200,000 units, however the tech back then was not as advanced as today and there were many limitations in what Adam could do.
Twenty years later, however, technology is remarkably advanced and many virtual models are appearing all over the world.
Lil Miquela is a virtual character created by American startup Brud and is said to have grossed around 11 million USD in 2019 through modeling deals.
Many recent models are highly realistic and it's getting harder to distinguish them from real people.
Movement technology has advanced so they move very naturally, even doing TikTok dance challenges.
Virtual models have set personalities through use of AI technology.
They are often configured to optimize interaction and content that followers want to see.
They are created to be the perfect social media influencer.
Korean Virtual Models
Rozy is a virtual model created by Sidus Studios in August 2020.
She is supposed to be 22-years-old and interested in yoga, travel, fashion, and green living.
Her instagram was operated as if she was a real person for 4-5 months before it was announced that she was a virtual character.
People had no idea she was not real!
Rozy currently has over 50k followers on IG and continues to be active, recently starring in commercials for ShinhanLife;
Reah is a virtual model introduced by Korean conglomerate LG Electronics in January 2021.
Her name means "child from the future".
She is a 23-year-old Seoulite who aspires to be a singer-songwriter and DJ.
She even has her own SoundCloud account!
Currently, Rhea is building her career as a model for LG Electronics by releasing photos and doing interviews for fashion magazines.
Eternity is the first all virtual deep-learning "real AI" girl group.
Just like in the program Produce 101, Eternity went through a process of selecting members via voting through a project called AI Heart Attack Challenge 101.
Their debut song "I'm Real" has received 760,000 views on YouTube