How to find Pop-ups in Seoul | All you need to know to find the hottest pop-ups & updates on upcoming pop-ups in Seoul!
Use this information to find the hottest pop-ups happening in Korea right now!
Pop-up stores are one of hottest activities to do in Korea! Many popular brands will open up a pop-up store with fun games, unique experiences, and lots of freebies.
Most pop-ups can be found in Seongsu, Hongdae, or The Hyundai Seoul, and last anywhere from a few days or even up to a few months. Here are some tips for discovering the latest and greatest pop-ups currently happening in Korea!
Want more tips for your Korea trip? Check out the link below for all you need to know about Olive Young sales!
Tip 1. Watch out for them on your FYP
Social media platforms like TikTok and Instagram are excellent resources for discovering the trendiest pop-up stores in Korea. People are quick to visit these spaces and share their experiences to boost engagement and attract followers.
However, it's important to note that content showing up on your TikTok 'For You Page' or Instagram 'Explore Page' may have been posted weeks earlier—often outlasting the short lifespan of these pop-up stores.
In Korea, pop-ups typically last for just a week or two, making real-time information crucial. This leads us to our next tip, where you can be informed before the pop-ups open.
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Tip 2. Follow social media accounts dedicated to pop-ups
On Instagram, there are specialized accounts dedicated to keeping the public in the loop about the latest pop-ups in Korea. However, most of these are primarily in Korean.
If you're not fluent, don't worry—you can use Instagram's built-in translation feature, found just below the caption and comments, to get the gist of the post.
While this won't help you read Korean text in the image carousels, it will give you a good starting point for figuring out where and when these pop-up events are happening.
*Some of the Instagram accounts we follow are @popupstorego and@popupmate.
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Tip 3. Follow your favorite brand's social media account
Brands will often tease and announce their upcoming pop-ups on their social media pages or homepage. If there is a specific brand you like, make sure to check out their social media channels incase they have a pop-up coming up!
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Additional Tips!
1) Check out @thehyundai_seoul's Instagram page. The hottest, trendiest pop-ups are held at The Hyundai Seoul, Seoul trendiest department store. They post about all the pop-ups currently happening on their page as well as information about them.
2) Stroll through Seongsu, one of Korea's trendiest neighborhoods, and you're bound to stumble upon at least three pop-ups! The area is always buzzing with excitement, and many of the most notable pop-up events choose Seongsu as their backdrop.
3) Get your personal color analyzed so you know what makeup colors suit you best! There is always a K-beauty brand pop-up store open in Seongsu and many of them offer makeup customization, free lip products, exclusive discounts, & more! If you know your personal color, it'll make your experience a lot easier and more satisfying!
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April & May Pop-Ups
BTS Pop-up: MONOCHROME
Duration: April 26th, 2024 ~ May 12th, 2024
Hours: 11:00 - 20:00
Address: AP AGAIN, 12 Seongsuilro 4-gil, Seongdong-gu, Seoul
서울특별시 성동구 성수일로4길 12
Romand Pop-up Store: 2024 Seoul Juicy Olrompic
Duration: April 20th, 2024 ~ May 2nd, 2024
Hours: Weekdays 13:00-19:00 (May 1st 12:00-19:00)
Weekends 12:00-19:00
Address: Factorial Seongsu, 13 Yeonmujang 7-gil, Seongsu, Seongdong-gu, Seoul
서울특별시 성동구 연무장7길 13 팩토리얼 성수 1층
Pokemon Pop-up Store
Duration: April 26th, 2024 ~ May 19th, 2024
Hours: 10:30-22:00
Pre-reservation 9:00-10:20
Address: 1F Atrium, Jamsil Lotte World Mall, 300 Olympic-ro, Songpa-gu, Seoul
서울 송파구 올림픽로 300, 잠실 롯데월드몰 1층 아트리움
CHANEL ROUGE ALLURE VELVET NUIT BLANCHE Pop-up Store
Duration: April 29th, 2024 ~ May 26th, 2024
Hours: TBA
Address: 277-26 Seongsu-dong 2-ga, Seongdong-gu, Seoul
서울특별시 성동구 성수동2가 277-26
Gentle Monster Jentle Salon Pop-Up Store (Gentle Monster X Jennie)
Duration: May 1st, 2024 ~ June 30th, 2024
Hours: TBA
Address: 50 Apgujeong-ro 46-gil, Gangnam-gu, Seoul
서울특별시 강남구 압구정로46길 50 M층, 2층, 3층
YSL LOVESHINE FACTORY Pop-Up
Duration: April 25th, 2024 ~ May 1st, 2024
Hours: 11:00-19:30
Address: E( )PTY, 97 Seongsui-ro, Seongdong-gu, Seoul
서울 성동구 성수이로 97 E( )PTY
Hello Kitty 50th Anniversary Pop-up Store & Exhibition
Duration: April 13th, 2024 ~ August 13th, 2024
Hours: Sun-Thu 10:00-20:00
Fri-Sat 10:00-21:00
Address: B2 DDP, 281 Euljiro, Jung-gu
중구 을지로 281 DDP B2
Admission Price: 20,000 KRW
Korea Travel Essentials
We hope that this blog was helpful in your quest to discover the hottest pop-ups! If you have any questions or concerns, please leave a comment below or send us an email at help@creatrip.com! You can follow us on Instagram, TikTok, Twitter, and Facebook to stay updated on all things Korea!
