90s Korean Street Fashion Is Making A Comeback

Compare Street Fashion From the 90s To Now. See The Clothing Items Made Popular By Celebrities Then And Now.
8 months ago

typical Korean street fashion in the 1990s

Recently, Korean street fashion during the 1990s has become popular amongst the younger generation in 2021. It seems like the retro look is making a comeback. 

Like the saying, fashion goes round in circles, It seems like the looks that defined Generation X is trending amongst Millennials and Generation Z.

Let's take a look at the stylish fashion that the younger generation love because it is "more hip."

Also, let's see how celebrities in the 90s, known for their fashion sense, styled these looks!

크롭 티셔츠

Korean singer lee hyori cropped tee look in the 1990s compared to 2020Lee Hyori in the 1990s / 2020 revival of Lee Hyori's cropped T-shirt look

A commonly seen fashion item in the 90s was the short-sleeved cropped t-shirt that exposed midriff. 

In the 1990s cropped t-shirts become trendy because of the influence of pop singers like Britney Spears and the Spice Girls. 

image of korean street fashion of cropped tee styled in the 90s compared to styling in korea in 2020

In the past, many would pair a cropped t-shirt with a jacket and the belly button would be exposed.

In the 2020 revival, it is more common to wear a cropped t-shirt on it's own and pair it with high-waisted pants that cover the belly button.

Which look do you all prefer?  

크롭티 & 돌청바지

korean street fashion of stonewashed jeans and a cropped tee in the 90s by three women walking on the street next to sunmi in 2020

Along with the previously mentioned cropped tee look, it was common to pair a cropped tee with stonewashed jeans. It was common to see people on the streets in the 90s wear cropped tees and stonewashed jeans. 

In the photo above, you can see three women confidently walking down the street wearing a crop top with stonewashed jeans and chunky belts!

Korean singer Sunmi has revamped this look with her sophisticated sense of style.

Sunmi pulls this look off effortlessly without making it look tacky.


korean street fashion of wide-legged pants worn by two women in the 90s compared to Rose's wide-legged pants look in 2020

In 2020, you will commonly see people on the streets wearing wide-legged pants. 

This item was also extremely trendy in the 1990s! 

In the above photo you can see two women wearing wide-legged slacks. Aside from the makeup, you'd believe that the photo is from 2020. 

Similar to the 1990s look, you can see Rosé looking really pretty in wide-legged slacks!  

korean street fashion of wide-legged pants images from the 90s


korean hairstyle of a layered cut in the 1990s compared to yeri's layered cut look in 2020

Recently we introduced the layered cut hairstyle in our popular hairstyles for 2021 blog!

We were surprised to see it also in 1990s fashion.   

The thick and layered hairstyle of the woman in the left above photo is similar to the hairstyle of Red Velvet's Yeri!

This really is more evidence that fashion goes round in circles. 

힙합 스타일 

korean boy band seo taiji and boys wearing hip hop style clothes in the 90s

As hip hop music became more popular in the 90s, the hip hop look also became popular in street fashion! 

The group that were instrumental in making the hip hop look popular was Seo Taiji and Boys. One of the members, Yang Hyun-suk, is now CEO of YG Entertainment. 

Seo Taiji and Boys were known for their baggy clothes and hip style. 

korean rapper mino wearing wide-legged overalls (hip hop style) made famous by 90s artist seo taiji

Their influence prevailed in the 2010s and continues into 2021!

Song Min-ho, a Korean rapper, is also known for wearing hip hop style as part of his daily look. 

You can see his fresh take on a pair of wide-legged overalls. A look that Seo Taiji and Boys made famous.

니트 조끼 & 카고팬츠

Source: Vintage shopping mall BAON

A common outfit during the 90s was a knitted vest with cargo pants.

In the above photos you can compare two photos, one from a campaign ad from the 90s and one of a recent product photo of trending items for young women from an internet shopping mall.

Besides picture quality, these photos are almost identical. Even though they were taken almost 30 years apart.   


korean street fashion image of sunglasses worn in the 90s

In the 90s you would often see people on the streets with sunglasses perched on their heads, or wearing unusual sunglasses. 

While looking at sunglasses from the 90s, we realized there are actually lots of recent Korean celebrities that have been spotted wearing similar colors, and styles.

Like in the below photo, you can see Korean singer Jennie wearing orange-tinted sunglasses on a chain. 

korean celebrities jennie and mushvenom wearing 90s-style sunglasses

Also, sunglasses with rectangular lenses and sport sunglasses were popular in the 90s.

Recently, Korean rapper MUSHVENOM wore sport sunglasses on TV show Show Me the Money 9, and it immediately trended on social media. 

헤어밴드 & 헤어핀

korean celebrities IU, and jennie wearing hair accessories like scrunchies, and hairpins, next to images of Kim heesun wearing hairbands, scrunchies and hairpins Left- scrunchie worn by IU, and hairpins worn by Jennie  / Right - hairbands, hairpins, and scrunchie worn by famous actress Kim Hee-sun in the 90s

Beyond clothes, hair accessories from the 90s are also capturing the attention of youth in 2020. 

Hairbands have gained popularity, thanks to girl groups such as BLACKPINK and IZ*ONE.

Scrunchies have become a must-have item because if IU. Hairpins have become popular ever since Jennie's 2018 "SOLO."

All these items were popular in the 90s, but have 2021 revivals. 

Many Korean celebrities were instrumental in bringing these 90s fashion back. Which are your favorite looks? 

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