How Important Is Appearance In Korea?

A Saying “The Good-looking Wins Over Half” Represents How Korean Society Perceives Appearance. What Is The Beauty Standard In Korea?
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마타
9 months ago

How Important Is Appearance In Korea? A saying “Good-looking wins over half” represents how Korean society receives appearance. What is the Korean beauty standard? Good-look is considered as a first priority for Koreans."The good-looking wins over half." We have heard such saying since childhood.

In Korean society, attractiveness is considered a priority. Does a good appearance actually help achieve success in life? And what are the beauty standards in Korea?



 Values Of Beauty In Korean Society

How Important Is Appearance In Korea? A saying “Good-looking wins over half” represents how Korean society receives appearance. What is the Korean beauty standard? Good-look is considered as a first priority for Koreans.

Many Koreans (especially the younger generation) think that a good appearance plays an important role in success. For example, many people believe the prettier and more handsome their resume photo, the more likely they'll land the job.

In Korean high schools, many teenagers are interested in beauty and makeup, including plastic surgery. Teenagers often receive a plastic surgery as a birthday gift or a graduation present.

สุภาษิตที่ว่า “หน้าตาดีมีชัยไปกว่าครึ่ง” เป็นเรื่องจริงที่เกิดขึ้นในสังคมเกาหลี มาตราฐานความสวยของเกาหลีเป็นอย่างไร? คนหน้าตาดีในเกาหลีถือเป็น first priority

For us, a plastic surgery is a personal choice and a right. It helps an individual to build confidence from the satisfaction from the surgery. However, nowadays in Korean society, there is a social pressure forcing individuals to follow the beauty standards.

When it comes to Korean beauty standards, there are a number of conditions: slim body, slender face, V-shaped face, slim lips, straight eyebrows, smooth skin, and big eyes. An aegyo-sal(애교살) which is a fat under the eyes that make one look younger is also a key component.



The Influence Of Beauty ValuesHow Important Is Appearance In Korea? A saying “Good-looking wins over half” represents how Korean society receives appearance. What is the Korean beauty standard? Good-look is considered as a first priority for Koreans.

Everyone has a desire to look good and everyone can look good in their own way. But in Korean society, media and entertainment shape the concept of beauty and influence individuals.

Beauty standards in Korea are mostly shaped by celebrities and famous artists. Both the face and the look they show on the media become the beauty norm.
How Important Is Appearance In Korea? A saying “Good-looking wins over half” represents how Korean society receives appearance. What is the Korean beauty standard? Good-look is considered as a first priority for Koreans.

A survey found that Korean women tend to feel more dissatisfied and less confident in their appearance compared to women other nations. What made young Korean females pay more attention to their appearance?

As for job applications, how important is the appearance? Many companies in Korea require applicants to include pictures and fill in their weight, height, and their detailed family history.

How Important Is Appearance In Korea? A saying “Good-looking wins over half” represents how Korean society receives appearance. What is the Korean beauty standard? Good-look is considered as a first priority for Koreans.

In general, it is difficult to even apply for a job in Korea because many companies want employees who graduate from famous universities with high scores and have sufficient work experience.

In addition, there are also appearance factors. When college students try to find part-time jobs during summer or winter break, they often encounter job notice saying, “Good looks will be taken into consideration” at coffee shops or restaurants.

Also, Korea has academies and private classes that teach how to change impressions.



Different Beauty

How Important Is Appearance In Korea? A saying “Good-looking wins over half” represents how Korean society receives appearance. What is the Korean beauty standard? Good-look is considered as a first priority for Koreans.

From our experience in Korean society, beauty is more than often used to measure the value of a person. For instance, even these days, Koreans have prejudice against foreigners with black skin and discriminate them. On the other hand, white-skinned foreigners are treated with warmer hospitality. 

When foreigners who have black skin walk down the streets, people (mostly the older generations) will stare at them and talk behind their backs. Even when they ask for a date, the person asked occasionally refuse because they are afraid of how others might look at them.

How Important Is Appearance In Korea? A saying “Good-looking wins over half” represents how Korean society receives appearance. What is the Korean beauty standard? Good-look is considered as a first priority for Koreans.

Everyone has a different personal preference. Some people may like a tall and white person while others may not. But in Korean society, many people still believe their beauty standards are absolute. Such belief leads them to discriminate people who do not fit in their standards.

Even the new and younger generation have misguided faith in extreme beauty, choosing their friends only based on the looks.

How Important Is Appearance In Korea? A saying “Good-looking wins over half” represents how Korean society receives appearance. What is the Korean beauty standard? Good-look is considered as a first priority for Koreans.

Critics point out that the Korean entertainment industry is too focused on the appearance and beauty. Even if a singer or an idol has talent in singing and dancing, the person will face great criticism when he/she does not meet the beauty standards.

Such criticism forces idols to change themselves, with extreme weight loss, excessive makeup and even plastic surgeries.

How Important Is Appearance In Korea? A saying “Good-looking wins over half” represents how Korean society receives appearance. What is the Korean beauty standard? Good-look is considered as a first priority for Koreans.

This trend directly influenced teenagers who love their idols and want to follow them to worship the beauty and the appearance. As a result, only the beauty that follows the popular beauty standard is deemed valuable.


It is clear that everyone wants to have a good appearance, but at the same time we must acknowledge and remember that everyone can look good in their own way. Be confident with who you are and be yourself!

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