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Ssamzigil | Insadong

4-storey Retail Center with Craft Shops, Cafes and Restaurants

Soobin Cho
6 years ago
Ssamzigil | Insadong

The landmark of Insadong, this shopping mall is home to craft shops, souvenir shops and galleries of over 50 local artists as well as many cafes and restaurants. The items you'll find here are one-of-a-kind, unique works by the artists, making them great souvenirs and gifts to take home.

The building itself is filled with artistic inspirations as well and it lights up in different colours at night too. You'll find lots of cute photo zones and paintings.

Ssamziegil shopping mall entrance in Insadong with unique signage and artistic decoration, attracting visitors.



Ssamzigil | Information

  • Address: 서울 종로구 인사동길 44
  • Hours: 10:30-20:30


Ssamzigil | Things to Do

idus STORE: A handcraft souvenir shop housing a cafe and a stunning outdoor area.

A set of white ceramic cups with cute cat figures inside, a popular handmade souvenir in Insadong's idus STORE.

Pobi's Workshop: Bring photos of your special moments and get them carved into artworks in the forms of a keychain, a wooden figure, an illustration card and more!

Custom-made wooden figures depicting a couple in wedding attire, available at Pobi's Workshop in Insadong.

Ddongbbang: This famous poop-shaped pastry thankfully does not taste like what it looks like. It's actually quite delicious!

Ddongbbang stall in Insadong, selling poop-shaped pastries, a humorous and tasty street food delight.

My Name: For ₩5,000 and up, you can customize and make your own carrier tag with your name on it. My Name is located on the top floor of Ssamzigil.

My Name shop interior in Ssamziegil, offering personalized carrier tags with various designs, a creative gift option.


Definitely check out the mall and see what else is around. Not too far from Ssamzigil, you'll also see Anyoung Insadong which is a newer mall with more commercial brands available. Check out our INSADONG | Creatrip Locals' Guide for more information about the area.



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