Review of Hoegi Pajeon
Kyung Hee University students' favorite "Hoegi Pajeon Alley"! The must-visit "Imone Wang Pajeon"!
여정영 @creatrip
9 months ago

Imone Wang Pajeon, Kyung Hee University students' favorite of "Hoegi Pajeon Alley"!

Hello everyone! We are Creatrip, your group of Korean travel experts.


Among the traditional foods that you must eat when visiting Korea, buchimgae (korean pancakes) and pajeon (green onion pancakes) are definitely around the top of the list. Gwangjang Market is well known for their "nokdujeon (mung bean pancakes)", but Hoegi Station, nearby Kyung Hee University, is also home to the "Hoegi Pajeon Alley", full of pajeon shops, loved by the local students in the area.


I'll show you my favorite pajeon place here, which also happens to be the most popular! Make sure to bookmark it so you don't forget when you visit next time!




Hoegi Pajeon Alley : Imone Wang Pajeon (이모네왕파전)

  • Address : 서울 동대문구 회기로28길 12-3
  • Transportation : Hoegi Station (회기역) Exit 1, Seoul Metro Line 1 / Gyeongui-Jungang Line
  • Opening hours : 16:00 - 05:00

Imone Wang Pajeon, Kyung Hee University students' favorite of "Hoegi Pajeon Alley"!NAVER@Imone Wang Pajeon

If you get out of Hoegi Station Exit 1 and turn left, you can find the "Hoegi Pajeon Alley", which is the most famous pajeon alley in Seoul, where at night many of the local youth gather here to eat pajeon alongside some alcohol.


Imone Wang Pajeon, Kyung Hee University students' favorite of "Hoegi Pajeon Alley"!NAVER@Imone Wang Pajeon

However, there are so many pajeon shops in this alley, it's difficult to find the place that's the favorite among the local students. I would recommend "Imone Wang Pajeon" (which literally means "Aunt's King Pajeon").


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It's already been introduced on many TV programs, so if we were to pick the most famous among the pajeon places around, there's no place like Imone Wang Pajeon. I also live around Hoegi, so whenever I meet up with my friends, I come over to this place to have pajeon together with makgeolli.


Imone Wang Pajeon, Kyung Hee University students' favorite of "Hoegi Pajeon Alley"!NAVER@Imone Wang Pajeon

Why do Koreans like to eat pajeon? You need to try it to find out. In particular, many Koreans say that you need to eat pajeon when it rains, because the moody atmosphere when it rains makes the pajeon taste better.


Also, the place most famous for pajeon in Korea isn't in Seoul, it's Busan's Dongrae-gu. However, that doesn't mean you have to go all the way down to Busan, you can just go to Hoegi Pajeon Alley to taste authentic, delicious pajeon.


Imone Wang Pajeon, Kyung Hee University students' favorite of "Hoegi Pajeon Alley"!NAVER@Imone Wang Pajeon

Another reason I recommend "Imone Wang Pajeon" is because it's very affordable. It has a great value for its price, and can feed a group of people until they are full without needing to spend 


Imone Wang Pajeon, Kyung Hee University students' favorite of "Hoegi Pajeon Alley"!


When people come to Imone Wang Pajeon, they order the set menu, which comes with tteokbokki, biscuits, pickled radish, corn cheese, and a bottle of Sprite.


Imone Wang Pajeon, Kyung Hee University students' favorite of "Hoegi Pajeon Alley"!


The hot cheese corn has a very strong smell, which is very appetizing. However it only comes as a part of the set menu, and cannot be added for free.


Imone Wang Pajeon, Kyung Hee University students' favorite of "Hoegi Pajeon Alley"!


The size of the haemul pajeon (seafood green onion pancake) was startling when it arrived. It's not as salty as you might expect, and has a slight sour taste, so it tastes best when you dip it in the soy sauce that's served with it.


Imone Wang Pajeon, Kyung Hee University students' favorite of "Hoegi Pajeon Alley"!


This "haemul pajeon" is truly the star of Imone Wang Pajeon! It's included as part of the set menu, but it doesn't mean the portions are any smaller. There's no way you could finish it between just 2 people; the portion would be just right for feeding 3-4 people until they're stuffed.


Imone Wang Pajeon, Kyung Hee University students' favorite of "Hoegi Pajeon Alley"!


The other reason everyone would recommend the set menu is the "gopchang jeongol" (beef tripe hot pot). The sight of it is astonishing. It's also part of the set menu, but the portions are also like another separate meal. The portions are so generous for such an affordable price, it's no wonder the local students love this place!


Imone Wang Pajeon, Kyung Hee University students' favorite of "Hoegi Pajeon Alley"!


With vegetables, mushrooms and gopchang inside, the hot pot is a perfect combination with the pajeon, adding a refreshing taste for whenver you feel like the pajeon is getting too greasy. The hot pot adds a necessary balance to the pajeon.


Imone Wang Pajeon, Kyung Hee University students' favorite of "Hoegi Pajeon Alley"!


The final dish at Imone Wang Pajeon is their egg roll. This was also amazing! The egg rolls are thick, and are well fried, with just the right amount of saltiness. The flavor and texture is so complete, it feels like such a waste to leave any behind.


Imone Wang Pajeon, Kyung Hee University students' favorite of "Hoegi Pajeon Alley"!


Hoegi's "Pajeon Alley" is very popular among students, because it's cheaper than any other places they could go to for drinking and feasting as a group.


Travel Korea like a local! Make sure to visit Hoegi to eat pajeon, paired together with a good glass of makgeolli.


Alright then, see you next time!



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