Hongdae Shopping Guide
From cosmetics, clothes, and accessories. A complete guide to shopping in Hongdae!
Hongdae is a popular tourist destination among foreigners traveling in Korea. It's a shopping paradise with all the fashion stores, cosmetic brands, and accessory brands that showcase all the latest trends! With so many different stores to shop at, it can get overwhelming trying to decide where to go. That's why we've put together this list of all the most popular shops to visit in Hongdae!
Hongdae is a great place to visit for young people that are into fashion. It has a variety of fashion brands that sell trendy clothes at reasonable prices.
Musinsa is the number 1 fashion brand where a lot of men in their 20's come to shop.
The Musinsa Standard store in Hongdae is quite large with 3 floors in total. Men's fashion is sold on the 1st floor and in the basement, and women's fashion is sold on the 2nd floor.
They sell trendy clothes that are easy to style at reasonable prices.
Address: 서울 마포구 양화로 144
(144 Yanghwa-ro, Mapo-gu, Seoul)
Website: Official Musinsa Site
When you visit Hongdae, you must visit Market A. Although the price may be more on the expensive side, there are many discounts that are available. I bought a coat here for only 50,000 won after getting 30,000 won off!
Both men's and women's clothing are available here that are neatly arranged for customers to easily browse.
Address: 서울 마포구 홍익로3길 8
(8 Hongik-ro 3-gil, Mapo-gu, Seoul)
Mon, Tue, Wed, Thu, Sun: 12:00-23:00
Website: Official Market A
Market A Hongdae Branch 2
Address: 서울 마포구 와우산로27길 39
(39 Wausan-ro 27-gil, Mapo-gu, Seoul)
thisisneverthat is a Korean street fashion brand that is popularly worn amongst Korean hip-hop and R&B artists. It's also popular outside Korea, so there is an international online store that ships internationally to certain countries as well!
The store has a wooden interior with very Western vibes. We felt like we were in a fashion store in LA!
You can find simple, basic tees, outerwear, and other accessories like hats and sunglasses here. If you're into streetwear, you should definitely stop by thisisneverthat!
The brand is also popular amongst many K-pop idols, such as BTS, TXT, (G)I-DLE, and ENHYPEN.
Address: 1F, 32 잔다리로 마포구 서울특별시
(1F, 32 Jandari-ro, Mapo-gu, Seoul)
Hours: Every Day 12:00-21:00
Website: thisisneverthat Official International Site
Nerdy Flagship Store
Nerdy is another Korean street fashion brand that has grown huge in recent years. It is known for having colorful clothing and tracksuits with the signature 2-stripe design. The flagship store located in Hongdae is an experience in itself, so even if you don't plan on buying clothing here, we still recommend making a visit!
The entrance was quite shocking and alarming as there were mannequins dressed in all black sitting in rows right at the door! Their heads were moving as well, which made it seem even more realistic. The display is meant to imitate a runway at a fashion show! It definitely left a strong impression.
There was even a separate room where you could take fun photos! It was completely decked out in Nerdy's signature color, purple.
On the first floor, you can check out the latest releases on display.
Girls' Generation Taeyeon is currently the brand model for Nerdy, so there were photos of her wearing the brand in the staircase! Many other K-pop stars such as IU, Zico, Lee Youngji, and even pop singer Billie Eilish have been seen sporting the brand!
Address: 서울특별시 마포구 서교동 어울마당로 94-12
(94-12 Eoulmadang-ro, 서교동 Mapo-gu, Seoul)
Hours: Every Day 12:00-21:00
Website: Nerdy Official Site
M Playground is a huge fashion store that sells both men's and women's clothing at super affordable prices. If you're on a budget, this is a great place to go! There are plenty of seasonal sales as well so check it out!
You can find clothes, accessories, hats, and a variety of socks. You can immediately tell which fashion trends in Korea are popular as soon as you walk in. Creatrip members can get an exclusive 5% discount on clothing and a free tote bag when making a purchase over 20,000 KRW! Click on the link below for the coupon and a full review of M Playground.
M Playground Hongdae Branch 2
Address: 서울 마포구 어울마당로 94
(94 Eulmadang-ro, Mapo-gu, Seoul)
M Playground Hongdae Branch 3
Address: 서울 마포구 어울로마당로 132
(132 Eullomadang-ro, Mapo-gu, Seoul)
M Playground Hongdae Branch 4
Address: 서울 마포구 잔다리로 16
(16 Zandari-ro, Mapo-gu, Seoul)
Sigonggan has an eye-catching interior and has two branches in Hongdae. Trendy women's clothes are beautifully displayed in the front of the store.
Singonggan is especially known for its beautiful shelves that display endless rows of eye-catching women's accessories. Once you step inside the store, it will be hard to leave without purchasing anything.
Address: 서울 마포구 홍익로 3 길 44
(44 Hongik-ro 3-gil, Mapo-gu, Seoul)
ALAND is a gigantic fashion store that's highly loved by Koreans.
ALAND has 4 floors in total and is very spacious. There are clothes and accessories on the first floor, men's clothing on the second floor, and women's clothing on the third and fourth floors. You can find all the new fashion trends that are the latest trends here.
Address: 서울 마포구 양화로 16길 29
(29 Yanghwa-ro 16-gil, Mapo-gu, Seoul)
Website: Official ALAND Site
Spao is one of the nationally loved brands. It's famous for its collaborations and comfortable pajamas. The store is located in Hongdae and is quite large. It sells a variety of products that are suitable for university students.
There are many fashionable and simple clothes for your daily lifestyle at cheap prices. There are also sales that are frequently held!
Address: 서울 마포구 양화로 153 2F
(153 Yanghwa-ro, Mapo-gu, Seoul)
Website: Official SPAO Site
When it comes to cosmetic stores in Hongdae, Olive Young is a must-visit. With 7 different branches in the area, you'll find an Olive Young store nearby wherever you are. If there's anything that's sold out at one branch, just head to another one!
Olive Young Hongdae Town Information
Address: 서울특별시 마포구 동교동 양화로 156 엘지 팰리스
(Seoul, Mapo-gu, Donggyo-dong, Yanghwa-ro, 156 LG Palace)
Hours: Every Day 10:00-22:00
Website: Official Olive Young Site
Olive Young Hongdae Airport Railroad Branch
Address: 서울 마포구 양화로 183
(183 Yanghwa-ro, Mapo-gu, Seoul)
Olive Young Hongdae Jungang Branch
Address: 서울 마포구 어울마당로 68
(68 Eulmadang-ro, Mapo-gu, Seoul) 1~2F
Olive Young Hongdae Jungmun Branch
Address: 서울 마포구 홍익로 4
(4 Hongik-ro, Mapo-gu, Seoul)
Hours: Mon-Fri (10:00-22:30) / Sat-Sun (11:00-22:30)
One of the most popular cosmetic stores in Hongdae is Etude House. Located next to Hongik University Station, its bright pink exterior will be easy to spot right away.
Address: 서울 마포구 홍익로 6길 26
(26 Hongik-ro 6-gil, Mapo-gu, Seoul)
Website: Etude House Official Site
There are two Innisfree stores in Hongdae. One is located just outside of Hongik University Station Exit 8 and the other is located in front of Exit 9, which is very easy to find. Both are at the entrance of Hongdae's main shopping street.
Address: 서울 마포구 양화로 18길 12
(12 Yanghwa-ro 18-gil, Mapo-gu, Seoul)
Website: Innisfree Official Site
Address: 서울 마포구 어울마당로 119
(119 Eulmadang-ro, Mapo-gu, Seoul)
TONYMOLY is located right in front of a traffic light on the busiest main street. It is also a cheaper, affordable cosmetic brand that is very popular in Korea. You must stop by TONYMOLY during your shopping trip to pick up some Korean cosmetics for your friends!
Address: 서울 마포구 홍익로 3길 1
(1 Hongik-ro 3-gil, Mapo-gu, Seoul)
Website: TONYMOLY Official Site
Holika Holika is gaining popularity in Hongdae due to its high reviews from customers. Currently, Holika Holika has opened up two stores in Hongdae.
Address: 서울 마포구 와우산로 23길 40
(40 Wausan-ro 23-gil, Mapo-gu, Seoul)
Website: Holika Holika Official Site
Hongdae Second Location
Address: 서울 마포구 어울마당로 86
(86 Eulmadang-ro, Mapo-gu, Seoul)
When visiting Hongdae, you will see a lot of contact lens stores but OLENS is one of the most famous and widely used by Koreans!
OLENS is endorsed by BLACKPINK, so you can use the same lenses they use!
Address: 서울 마포구 양화로 18 길 15
(15 Yanghwa-ro 18-gil, Mapo-gu, Seoul)
Website: OLENS Official Site
OLENS Hongdae Entrance
Address: 서울 마포구 양화로 156
(156 Yanghwa-ro, Mapo-gu, Seoul)
Address: 서울 마포구 잔다리로 2길 24
(24 Zandari-ro 2-gil, Mapo-gu, Seoul)
From everyday casual sneakers to formal work shoes, you can find men's and women's shoes of all ages here at Shoopen.
Products at Shoopen are affordable and often have promotions and sales. In addition to shoes, there are also fashionable hats, bags, and glasses. Creatrip members can receive a 10% discount! Click on the link below to download your coupon!
Address: 서울 마포구 양화로 153
(153 Yanghwa-ro, Mapo-gu, Seoul)
Website: Official Shoopen Site
If you want to buy shoes from famous brands, you should visit ABC Mart. A total of 4 stores are located in Hongdae.
Two of them are ABC Mart Grandstage (GS), which sells higher-end items than the regular ABC Mart.
In addition, there are also clothing items, hats, and bags for you to choose from.
ABC MART GS Information
Address: 서울 마포구 양화로 152
(152 Yanghwa-ro, Mapo-gu, Seoul)
Website: Official ABC Mart Site
ABC Mart GS Hongdae Hongik-ro Branch Information
Address: 서울 마포구 홍익로5길 13
(13 Hongik-ro 5-gil, Mapo-gu, Seoul)
ABC Mart GS Hondgae Branch
Address: 서울 마포구 양화로 161 B1
(B1, 161 Yanghwa-ro, Mapo-gu, Seoul)
ABC Mart SP Hongdae Information
Address: 서울 마포구 홍익로 17
(17 Hongik-ro, Mapo-gu, Seoul)
SAPPUN is a famous shoe store that mainly sells shoes online but now you can visit the store in person in Hongdae.
The store is not big but the interior is very neat and pretty. There is a wide variety of women's shoes available to try on!
Address: 서울 마포구 와우산로 29길 55
(55 Wausan-ro 29-gil, Mapo-gu, Seoul)
Hours: 12:00-21:00 (Closed on Mondays)
Website: Official Sappun Site
Chaakan shoes is a famous online shoe store in Korea. There is a wide range of products here at very affordable prices.
The store in Hongdae has a very trendy and luxurious interior. It's a very fun place to shop!
Address: 서울 마포구 와우산로27길 56
(56 Wausan-ro 27-gil, Mapo-gu, Seoul)
Public Transportation: Approximately 5-minute walk from Hongik University Station exit 9
Website: Official Chaakan Site
Charming Land sells very cute Korean accessories and souvenirs.
There are adorable stickers, soft toys, and funny cards to choose from to gift to your friends!
Address: 서울 마포구 와우산로 37길 28
(28 Wausan-ro 37-gil, Mapo-gu, Seoul)
Hours: 13:00-20:00 (Closed on Mondays)
Public Transportation: Approximately 1-minute walk from Hongik University Station exit 6
Price: From 4,000 won
If you walk towards Hongik University Station Exit 1, you'll see the BUTTER store before getting on the escalator. The store is large and sells a wide range of items from soft toys to small furniture and other cute accessories.
The store also sells seasonal products that match each season in an adorable way!
Address: 서울 마포구 양화로 153 B2
(B2, 153 Yanghwa-ro, Mapo-gu, Seoul)
Website: Official Butter Site
Object is a large store in Hongdae. The whole building is a milky white color, and inside there are wooden shelves that add a warm atmosphere to the store.
The store offers a wide range of products from small items to daily necessities such as tote bags, accessories, and books.
Address: 서울 마포구 와우산로 35길 13
(13 Wausan-ro 35-gil, Mapo-gu, Seoul)
Website: Official Object Site
KT&G Sangsang Art Hall
KT&G Sangsang Art Hall is a 7-story building that present local art and culture through exhibitions, live music, and crafts/products. You can visit the 1st-2nd floor for some cute stationery, household goods, and more!
The first floor has all kinds of stickers, decorative items, notebooks, mug cups, tote bags, and even electronics!
On the second floor, you can find diffusers, dinnerware, bathroom items, and more!
Address: 서울특별시 마포구 어울마당로 65
(65 Eoulmadang-ro, Mapo-gu, Seoul)
Website: Official KT&G Sangsang Art Hall Site
If you love Kakao products and their characters, you have to go to the Kakao Friends store. The branch in Hongdae is huge and has a wide range of the cutest products. It's a great place to go eye shopping too!
There are various photo spots where you can take photos with the Kakao characters too. Everything here is just so cute!
Address: 서울 마포구 양화로 162
(162 Yanghwa-ro, Mapo-gu, Seoul)
Website: Official Kakao Friends Online Store
The Line Friends Flagship Store is also very big in Hongdae and its building stands out from afar. This is another great place to get cute products and characters!
A lot of cute LINE character products are sold here, and it is especially popular for BT21, the characters that were designed personally by BTS! They also do many collaborations with other K-pop artists and brands! If you're a fan of LINE, definitely stop by!
Address: 서울 마포구 양화로 141
(141 Yanghwa-ro, Mapo-gu, Seoul)
Website: Official LINE Friends Online Store
&Piercing opened a few years ago in Hongdae, but it was much smaller before. Now the store is big and there are many accessories to choose from!
There is a wide range of earrings, rings, and other accessories to choose from that are on sale. Many models and celebrities have worn accessories from this brand so come and check it out!
Address: 서울 마포구 와우산로21길 37
(37 Wausan-ro 21-gil, Mapo-gu, Seoul)
Mask Lab specializes in fashionable and colorful masks. You can find so many fun designs here!
When the COVID-19 pandemic was at its peak, the masks here helped people express their individuality and made wearing masks a bit more fun and bearable. While the mask mandate has been lifted, you may find yourself needing one when the air quality is bad!
Address: 서울 마포구 어울마당로 86
(86 Eulmadang-ro, Mapo-gu, Seoul)
Mon-Thu, Sun: 11:00-22:00
The Sigonggan store has already appeared in the list of fashion stores above but the branch at the main gate of Hongdae opened as an accessory store so we wanted to recommend it again.
The neatly arranged accessories on the shelves look so appealing to the eye. I want to buy so many items whenever I visit this store!
Address: 서울 마포구 와우산로 93
(93 Wausan-ro, Mapo-gu, Seoul)
Website: Sigonggan Official Site
Sigonggan Hongdae Main Branch Information
Address: 서울 마포구 홍익로3길 44
44 Hongik-ro 3-gil, Mapo-gu, Seoul
Other Shopping Stores
AK& is a relatively new shopping mall in Hongdae. It has 5 floors and has many stores that sell clothing and shoes.
This building is new so it's very modern and incredibly clean. The stores inside are very spacious so it's a comfortable place to shop around.
Address: 서울 마포구 양화로 188
(188 Yanghwa-ro, Mapo-gu, Seoul)
Stores: Nike, Spao, ARTBOX, AROUND CORNER, MUJI
There are two Daiso stores in Hongdae and the second branch has up to 7 floors!
The building is very high but it's narrow so it doesn't feel as spacious. There is an elevator from the first to the seventh floor and there are no stairs available.
You can look around many beautiful and useful products at extremely low prices so it's very popular among young people.
Address: 서울 마포구 양화로 182
(182 Yanghwa-ro, Mapo-gu, Seoul)
We hope you this is useful to you when you go on a shopping spree in Hongdae! Please let us know if you have any questions in the comments below or by sending us an email at firstname.lastname@example.org! Also make sure to follow us on Instagram, TikTok, Twitter, and Facebook. to stay updated on all things Korea!