Hongdae Shopping Guide
From cosmetics, clothes, and accessories. A complete guide to shopping in Hongdae!
Hongdae is a popular tourist destination among foreigners traveling in Korea. It's a shopping paradise with various fashion stores, cosmetic brands, and accessory brands that showcase the latest trends.
Today we compiled a list of the best stores to visit when shopping in Hongdae!
You can also refer to Creatrip's local guide around Hongdae here to learn more about restaurants, cafes, and more.
Cosmetic Stores
Etude House
One of the most popular cosmetic stores in Hongdae is Etude Housed. Located next to Hongik University Station, its bright pink exterior will be easy to spot right away.
Information
Address: 서울 마포구 홍익로 6길 26
(26 Hongik-ro 6-gil, Mapo-gu, Seoul)
Hours: 10:00-23:00
Public Transportation: Approximately 2-minute walk from Hongik University Station exit 9
Price: Lipstick from 3,500 won
Website: www.etude.com
Innisfree
There are two Innisfree stores in Hongdae. One is located just outside of Hongik University Station exit 9 and the other is located in front of exit 9 which is very easy to find. Both are at the entrance of Hongdae's main shopping street.
Information
Address: 서울 마포구 양화로 18길 12
(12 Yanghwa-ro 18-gil, Mapo-gu, Seoul)
Hours: 10:30-22:00
Pubic Transportation: 4-minute walk from Hongik University Station exit 8
Price: Lipstick from 6,000 won
Website: www.innisfree.com
Information
Address: 서울 마포구 어울마당로 119
(119 Eulmadang-ro, Mapo-gu, Seoul)
Hours: 10:30-22:00
TONYMOLY
TONYMOLY is located right in front of a traffic light on the busiest main street. It is also a cheaper, affordable cosmetic brand that is very popular in Korea. You must stop by TONYMOLY during your shopping trip to pick up some Korean cosmetics for your friends!
Information
Address: 서울 마포구 홍익로 3길 1
(1 Hongik-ro 3-gil, Mapo-gu, Seoul)
Hours: 10:30-22:00
Public Transportation: 6-minute walk from Hongik University Station exit 9
Price: Lipsticks from 3,800 won
Website: tonystreet.com
MISSHA Plus
Missha Plus is a store where you can buy not only Missha products but also cosmetics from other brands. You will surely find the right product for you here.
Information
Address: 서울 마포구 어울마당로 102
(102 Eulmadang-ro, Mapo-gu, Seoul)
Hours: 10:00-22:00
Public Transportation: A short distance walk from Hongik University Station exit 9
Price: From 4,000 won
Website: www.mynunc.com
Holika Holika
Holika Holika is gaining popularity in Hongdae due to its high reviews from customers. Currently, Holika Holika has opened up two stores in Hongdae.
Information
Address: 서울 마포구 와우산로 23길 40
(40 Wausan-ro 23-gil, Mapo-gu, Seoul)
Hours: 12:00-22:00
Public Transportation: Approximately 5-minute walk from Hongik University Station exit 9
Price: Lipsticks from 3,900 won
Website: www.holikaholika.co.kr
Hongdae Second Location Information
Address: 서울 마포구 어울마당로 86
(86 Eulmadang-ro, Mapo-gu, Seoul)
Hours: 12:00-21:00
Olive Young
When it comes to cosmetic stores in Hongdae, Olive Young is a must-visit. With 7 different branches in the area, you'll find an Olive Young store nearby wherever you are.
Olive Young Hongdae Town Information
Address: 서울 마포구 양화로 156
(156, Yanghwa-ro, Mapo-gu, Seoul)
Hours:
Monday-Saturday: 10:00-23:00
Sunday & public holidays: 11:00-23:00
Price: Lipsticks from 5,900 won
Website: www.oliveyoung.co.kr
Olive Young Hongdae Airport Railroad Branch Information
Address: 서울 마포구 양화로 183
(183 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 10:00-23:00
Olive Young Hongdae Jungang Branch Information
Address: 서울 마포구 어울마당로 68
(68 Eulmadang-ro, Mapo-gu, Seoul) 1~2F
Hours: 11:00-22:30
Olive Young Hongdae Jungmun Branch Information
Address: 서울 마포구 홍익로 4
(4 Hongik-ro, Mapo-gu, Seoul)
Hours: 10:00-22:30
OLENS
When visiting Hongdae, you will see a lot of contact lens stores but OLENS is one of the most famous and widely used by Koreans!
OLENS Vision Center Information
Address: 서울 마포구 양화로 18 길 15
(15 Yanghwa-ro 18-gil, Mapo-gu, Seoul)
Hours: 10:30-22:30
Public Transportation: Approximately 2-minute walk from Hongik University Station exit 8
Price: Color lenses from 5,000 won
Website: www.o-lens.com
Reservations: Naver
OLENS Hongdae Entrance Information
Address: 서울 마포구 양화로 156
(156 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 10:30-22:30
OLENS Hongdae Information
Address: 서울 마포구 잔다리로 2길 24
(24 Zandari-ro 2-gil, Mapo-gu, Seoul)
Hours: 11:00-22:30
Fashion Brands
Hongdae is a great place to visit for young people that are into fashion. It has a variety of fashion brands that sell trendy clothes at reasonable prices.
Musinsa Standard
Musinsa is the number 1 fashion brand where a lot of men in their 20's come to shop.
The Musinsa Standard store in Hongdae is quite large with 3 floors in total. Men's fashion is sold on the 1st floor and in the basement, and women's fashion is sold on the 2nd floor.
They sell trendy clothes that are easy to style at reasonable prices.
Information
Address: 서울 마포구 양화로 144
(144 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 11:00-21:00
Public Transportation: Approximately 5-minute walk from Hongik University Station exit 9
Price: Long-sleeved shirts from 13,900 won
Website: www.musinsa.com
H&M
There is a large H&M store on the main street of Hongdae. It is a 5-story building. Women's clothes on the first and second floors, men's clothes on the third and fouth floors.
Since the store is very large in size, you can find a variety of clothes here. The clothes are often on sale so you don't want to miss it!
Information
Addresss: 서울 마포구 어울마당로 107
(107, Eulmadang-ro, Mapo-gu, Seoul)
Hours: 11:30-22:30
Public Transportation: Approximately 4-minute walk from Hongik University Station exit 9
Price: Sweaters from 14,900 won
Website: www2.hm.com/ko_kr
M Playground
M Playground is a huge fashion store that sells both men's and women's clothing at reasonable prices. There are plenty of seasonal sales as well so check it out!
Not only are there clothes but also accessories, hats, and many socks. You can immediately tell which fashion trends in Korea are popular as soon as you walk in.
Creatrip members can get an exclusive 5% discount on clothing and 2 pairs of socks when shopping here.
You can check out our review of our trip to the store in the upcoming blog.
M Playground Hongdae Branch 2 Information
Address: 서울 마포구 어울마당로 94
(94 Eulmadang-ro, Mapo-gu, Seoul)
Hours: 10:00-24:00 (Hours may change due to the impact of COVID-19)
Public Transportation: Approximately 5-minute walk from Hongik University Station exit 9
Price: Sweaters from 15,900 won, socks from 600 won
M Playground Hongdae Branch 3 Information
Address: 서울 마포구 어울로마당로 132
(132 Eullomadang-ro, Mapo-gu, Seoul)
Hours: 10:00-24:00
M Playground Hongdae Branch 4 Information
Address: 서울 마포구 잔다리로 16
(16 Zandari-ro, Mapo-gu, Seoul)
Hours: 11:00-24:00
M Playground 5% Discount Coupon
Market A
When you visit Hongdae, you must visit Market A. Although the price may be more on the expensive side, there are many discounts that are available.
I bought a coat here for only 50,000 won after getting 30,000 won off!
Both men's and women's clothing are available here that are neatly arranged for customers to easily browse.
Address: 서울 마포구 홍익로3길 8
(8 Hongik-ro 3-gil, Mapo-gu, Seoul)
Hours:
Mon, Tue, Wed, Thu, Sun: 12:00-23:00
Fri-Sat: 11:30-23:00
Public Transporation: Approximately 6-minute walk from Hongik University Station exit 9.
Price: T-shirts from 15,000 won
Website: https://o-kit.co.kr/
Market A Hongdae Branch 2 Information
Address: 서울 마포구 와우산로27길 39
(39 Wausan-ro 27-gil, Mapo-gu, Seoul)
Hours: 12:00-23:00
Sigonggan
Sigonggan has an eye-catching interior and has two branches in Hongdae. Trendy women's clothes are beautifully displayed in the front of the store.
Singonggan is especially known for its beautiful shelves that display endless rows of eye-catching women's accessories. Once you step inside the store, it will be hard to leave without purchasing anything.
Information
Address: 서울 마포구 홍익로 3 길 44
(44 Hongik-ro 3-gil, Mapo-gu, Seoul)
Hours: 12:00-23:00
Public Transporation: Approximately 6-minute walk from Hongik University Station exit 9
Price: Short-sleeve t-shirts from 8,000 won
ALAND
ALAND is a gigantic fashion store that's highly loved by Koreans.
ALAND has 4 floors in total and is very spacious. There are clothes and accessories on the first floor, men's clothing on the second floor, and women's clothing on the third and fourth floors.
You can find all the new fashion trends that are the latest trends here.
Information
Address: 서울 마포구 양화로 16길 29
(29 Yanghwa-ro 16-gil, Mapo-gu, Seoul)
Hours: 11:00-22:00
Public Transportation: Approximately 6-minute walk from Hongik University Station exit 9
Price: Short-sleeved T-shirt from 22,000 won
Website: https://a-land.co.kr
SPAO
Spao is one of the nationally loved brands. It's famous for its collaborations and comfortable pajamas. The store is located in Hongdae and is quite large. It sells a variety of products that are suitable for university students.
There are many fashionable and simple clothes for your daily lifestyle at cheap prices. There are also sales that are frequently held!
Information
Address: 서울 마포구 양화로 153 2F
(153 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 11:00-22:00
Public Transportation: Approximately 7-minute walk from Hongik University Station exit 9.
Price: Long-sleeved tops form 19,900 won
Website: www.spao.com
Shoe Stores
Shoopen
From everyday casual sneakers to formal work shoes, you can find men's and women's shoes of all ages here at Shoopen.
Products at Shoopen are affordable and often have promotions and sales. In addition to shoes, there are also fashionable hats, bags, and glasses.
Creatrip members can receive a 10% discount. You can click here to download your coupon!
Information
Address: 서울 마포구 양화로 153
(153 Yanghwa-ro, Mapo-gu, Seoul)
Hours:11:00-22:00
Public Transportation: Approximately 1-minute walk from Hongik University Station exit 1
Price: Shoes from 12,900 won
Website: shoopen.elandmall.com
ABC Mart
If you want to buy shoes from famous brands, you should visit ABC Mart. A total of 4 stores are located in Hongdae.
Two of them are ABC Mart Grandstage (GS), which sells higher-end items than the regular ABC Mart.
In addition, there are also clothing items, hats, and bags for you to choose from.
ABC MART GS Information
Address: 서울 마포구 양화로 152
(152 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 11:00-22:30
Public Transportation: Next to Hongik University Station exit 9
Price: Shoes from 30,000 won
Website: abcmart.a-rt.com
ABC Mart GS Hongdae Hongik-ro Branch Information
Address: 서울 마포구 홍익로5길 13
(13 Hongik-ro 5-gil, Mapo-gu, Seoul)
Hours: 10:30-22:00
ABC Mart GS Hondgae Branch
Address: 서울 마포구 양화로 161 B1
(B1, 161 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 11:00-22:30
ABC Mart SP Hongdae Information
Address: 서울 마포구 홍익로 17
(17 Hongik-ro, Mapo-gu, Seoul)
Hours: 10:30-22:00
SAPPUN
SAPPUN is a famous shoe store that mainly sells shoes online but now you can visit the store in person in Hongdae.
The store is not big but the interior is very neat and pretty. There is a wide variety of women's shoes available to try on!
Information
Address: 서울 마포구 와우산로 29길 55
(55 Wausan-ro 29-gil, Mapo-gu, Seoul)
Hours: 12:00-21:00 (Closed on Mondays)
Public Transportation: Approximately 5-minute walk from Hongik University Station exit 9
Price: Shoes from 15,900 won
Website: www.sappun.co.kr
Chaakan Shoes
Chaakan shoes is a famous online shoe store in Korea. There is a wide range of products here at very affordable prices.
The store in Hongdae is quite large, the interior is trendy and luxurious. It's a very fun place to shop.
Information
Address: 서울 마포구 와우산로27길 56
(56 Wausan-ro 27-gil, Mapo-gu, Seoul)
Hours: 12:00-22:00
Public Transportation: Approximately 5-minute walk from Hongik University Station exit 9
Price: Shoes from 5,900 won
Website: https://chaakan.co.kr
Souvenir Stores
Charming Land
Charming Land sells very cute Korean accessories and souvenirs.
There are adorable stickers, soft toys, and funny cards to choose from to gift to your friends!
Information
Address: 서울 마포구 와우산로 37길 28
(28 Wausan-ro 37-gil, Mapo-gu, Seoul)
Hours: 13:00-20:00 (Closed on Mondays)
Public Transportation: Approximately 1-minute walk from Hongik University Station exit 6
Price: From 4,000 won
Butter
If you walk towards Hongik University Station exit 1, you'll see the BUTTER store before getting on the escalator.
The store is large and sells a wide range of items from soft toys to small furniture and other cute accessories.
The store also sells seasonal products that match each season in an adorable way!
Information
Address: 서울 마포구 양화로 153 B2
(B2, 153 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 11:00-22:00
Public Transportation: Left side of the escalator at Hongik University Station exit 1
Price: Toys from 10,000 won
Website: www.buttershop.co.kr
Object
Object is a large store in Hongdae. The whole building is a milky white color, and inside there are wooden shelves that add a warm atmosphere to the store.
The store offers a wide range of products from small items to daily necessities such as tote bags, accessories, and books.
Information
Address: 서울 마포구 와우산로 35길 13
(13 Wausan-ro 35-gil, Mapo-gu, Seoul)
Hours: 12:00-21:00
Public Transportation: Approximately 3-minute walk from Hongik University Station exit 6
Price: From 2,000 won
Website: insideobject.com
Kakao Friends
If you love Kakao products and their characters, you can't miss out on going to the Kakao Friends store. The branch in Hongdae is huge and has a wide range of cute products.
It's a great place to go eye shopping too!
There are various photo spots where you can take photos with the Kakao characters.
Information
Address: 서울 마포구 양화로 162
(162 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 10:30-22:00
Public Transportation: Approximately 1-minute walk from Hongik University Station exit 8
Price: Books from 16,000 won
Website: store.kakaofriends.com
Line Friends
Line Friends Flagship Store is also very big in Hongdae and its building stands out from afar with its dominant brown color.
A lot of cute line character products are sold here. If you're a fan of Line, definitely stop by!
Information
Address: 서울 마포구 양화로 141
(141 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 12:30-20:30
Public Transportation: Approximately 3-minute walk from Hongik University Station exit 1
Price: Diary from 9,000 won
Website: brand.naver.com/linefriends
Accessories Stores
&Piercing
&Piercing opened a few years ago in Hongdae but it was much smaller before.
There is a wide range of earrings, rings, and other accessories to choose from that are on sale.
Many models and celebrities have worn accessories from this brand so come and check it out!
Information
Address: 서울 마포구 와우산로21길 37
(37 Wausan-ro 21-gil, Mapo-gu, Seoul)
Hours: 11:00-23:00
Public Transporation: Approximately 6-minute walk from Hongik University Station exit 9
Price: Earrings from 3,000 won, piercings from 15,000 won
Mask Lab
Mask Lab specializes in fashionable and colorful masks. You can find so many fun designs here!
When the COVID-19 pandemic was at its peak, the masks here helped individuals express their fashion tastes with just their masks and made wearing masks a bit more bearable.
Information
Address: 서울 마포구 어울마당로 86
(86 Eulmadang-ro, Mapo-gu, Seoul)
Hours:
Mon-Thu, Sun: 11:00-22:00
Fri-Sat: 11:00-23:00
Public Transportation: Approximately 6-minute walk from Hongik University Station exit 9
Price: Masks from 2,000 won
Sigonggan
The Sigonggan store has already appeared in the list of fashion stores above but the branch at the main gate of Hongdae opened as an accessory store so we wanted to recommend it again.
The neatly arranged accessories on the shelves look so appealing to the eye. I want to buy so many items whenever I visit this store!
Information
Address: 서울 마포구 와우산로 93
(93 Wausan-ro, Mapo-gu, Seoul)
Hours: 13:00-22:00
Public Transportation: Approximately 7-minute walk from Hongik University Station exit 9
Price: Earrings from 8,000 won
Website: sigonggan.com
Sigonggan Hongdae Main Branch Information
Address: 서울 마포구 홍익로3길 44
44 Hongik-ro 3-gil, Mapo-gu, Seoul
Hours: 12:00-23:00
Other Shopping Stores
AK&
AK& is a relatively new shopping mall in Hongdae. It has 5 floors and has many stores that sell clothing and shoes.
This building is new so it's very modern and incredibly clean. The stores inside are very spacious so it's a comfortable place to shop around.
Information
Address: 서울 마포구 양화로 188
(188 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 11:00-22:00
Public Transportation: Right next to Hongik University Station exit 4
Stores: Nike, Spao, ARTBOX, AROUND CORNER, MUJI
DAISO
There are two Daiso stores in Hongdae and the second branch has up to 7 floors!
The building is very high but it's narrow so it doesn't feel as spacious. There is an elevator from the first to the seventh floor and there are no stairs available.
You can look around many beautiful and useful products at extremely low prices so it's very popular among young people.
Information
Address: 서울 마포구 양화로 182
(182 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 10:00-22:30
Public Transportation: Approximately 3-minute walk from Hongik University Station exit 4
Price: From 1,000 won
That concludes our ultimate list of all the popular shopping stores for you to visit in Hongdae!
We hope you found this useful in deciding where to go in Hongdae.
Please let us know if you have any questions in the comments below or by sending us an email at support@creatrip.com! Also make sure to follow us on Instagram, Tik Tok, and Facebook. to stay updated on all things Korea!
