All Shinchon Makeup Stores!
[Korea Shinchon] Shinchon makeup shoppers take note! All the Shinchon makeup stores!
Namee Kim @creatrip
2 years ago

Hello, everyone! We are Creatrip, a group of travel experts.

Your daily dose of the latest travel tips and tricks.

Shinchon is one of the essential Korean shopping destinations.

And makeup is one thing that has to be on your Korea shopping list. So today we've brought you an overview of all the makeup and cosmetics shops in Shinchon for your Korean shopping spree. 

Korean Makeup Stores: Shinchon Etude House

Address : 서울특별시 서대문구 연세로 16

Popular in Korea and internationally! Etude House's pink interior and the "Welcome, princess~" greeting is known far and wide. 

It's basically a national brand that's recently upped its game on all its makeup products.

Etude House

These are the top 5 products that you'll want to get from Etude House!

  • Etude Look at My Eyes Eyeshadows
  • Etude Lash Perm Curl Fix Mascara
  • Etude Lovely Cookie Blush
  • Etude Cashmere Fit Eyes & Satin Fit Eyes 
  • Etude Soonjung pH 5.5 Relief Toner 

Etude did a 2019 collaboration with Disney to make a special line of Winnie the Pooh products! Make sure to check these out! 

Address : 서울특별시 서대문구 연세로 16

Korean Makeup Stores: Shinchon Nature Collection

Address : 서울특별시 서대문구 연세로 14 

Nature Collection might be new to some of you, but it's basically a store that has a selection of Korean brands such as Beyond or The Face Shop

The Face Shop is a popular Korean brand that aims to make high-quality products with natural ingredients. A brand with the highest sales every year, both its skin care and makeup products are all around great. Natural ingredient based and environmentally aware, this brand does not test on animals. Its gentler products are known as a great substitute for the Body Shop.

The Face Shop

Here are the top 5 products from the Nature Collection!

The Face Shop

  • Rice Water Cleansing Cream
  • Ink Graffi Brush Pen Liner
  • Ink Lasting Foundation Slim Fit


  • Professional Defense Shampoo
  • Deep Moisture Body Emulsion & Body Emultion

They have some great products other than just these five. They've also collaborated with Kakao Friends and released a line of super cute products! 

Shinchon Nature Collection Address : 서울특별시 서대문구 연세로 14

Korean Makeup Stores: Shinchon Holika Holika

Address: 서울특별시 서대문구 연세로 14-1

Holika Holika might be an unfamiliar brand for a lot of you, but it's one of the highstreet brands that get a whole lot of good rep from Korean women. They're especially known for their super high quality eye shadows.

Koreans even comment on how unfortunate that Holika Holika doesn't market themselves as much as they should. They honestly deserve as much love as some of the bigger brands like Innisfree or Etude. Highly recommend checking out their products. 

Holika Holika

Here are some products you should check out from Holika Holika!

  • Eye Metal Glitter
  • Hard Cover Glow Cushion SPF50+ PA++++
  • Aloe 99% Soothing Gel
  • Piece Matching Shadow Palette
  • Piece Matching  Blusher

The products pictured above are a Holica Holica X Milky collaboration. The packaging is super cute and the eye shadows are to die for!

Shinchon Holika Holika Address : 서울특별시 서대문구 연세로 14-1

Korean Makeup Stores: Shinchon It'S SKIN

Address: 서울특별시 서대문구 연세로 24

It's Skin might be a little less familiar. This is a skin-care focused brand that researches solutions for every skin concern.

Their products are gentle and designed to fit all skin types, and is highly regarded by Korean consumers. 


Some product recommendations for Shinchon It's Skin:

  • Power 10 Formula YE Effector 
  • Prestige Creme D'escargot
  • Prestige Creme D'escargot BB
  • It's Top By Italy Matte Lip Pencil
  • Life Color Palette [Eye]

It's Skin has so many more great products!

Shinchon It's Skin Address : 서울특별시 서대문구 연세로 24

Korean Makeup Stores: Shinchon Innisfree

Address: 서울특별시 서대문구 연세로 6-1

innisfree is a well-known brand all around the world

Innisfree promotes healthy beauty using natural ingredients sourced from Korea's own Jeju island. Its products are very gentle and suitable for all skin types. 


Five product recommendations for Shinchon Innisfree!!

  • The Green Tea Seed Serum
  • Superfood Blueberry Re-balancing 5.5 Cleanser
  • Superfood Blueberry Re-balancing Skin
  • Skin Clinic Mask Madecassoside
  • No Sebum Powder

Innisfree comes out with a new line every Christmas! There are a variety of products available at the Shinchon branch that you can browse through!

Shinchon Innisfree Address: 서울특별시 서대문구 연세로 6-1

Korea Makeup Stores: Shinchon ARITAUM

  • Shinchon Branch: 서울특별시 서대문구 연세로 10
  • Shinchon Yeonsero Branch: 서울특별시 서대문구 연세로 28

There are two Aritaum branches in Shinchon. They have brands such as IOPE, Laneige, Mamonde, Hera, Amore Pacific, etc. 

Since there are two stores in the neighborhood, make sure to check out the other branch if you can't find a particular product in one branch!

You might get a little overwhelmed by all the products there are in Aritaum, so here are a couple of suggestions:

  • IOPE UV Shield Sun Project EX
  • Mamonde Rose Water Toner
  • Mamonde Flora Hydro Emulsion
  • Hanyul Artemisia Watery Calming Toner
  • Aritaum Ginger Suger Overnight Lip Mask

Shinchon Aritaum Address : 서울특별시 서대문구 연세로 10

Shinchon Yeonsero Aritaum Address : 서울특별시 서대문구 연세로 28

Korea Makeup Stores: Shinchon NATURE REPUBLIC

Address: 서울특별시 서대문구 연세로 18

Nature Republic is another nature-based brand that uses natural ingredients to formulate their products. It's not as popular as Innisfree or The Face Shop, but they also have a great collection of products!   

The Aloe products are especially popular!

Nature Republic

Here are some product recommendations for Nature Republic!

  • Soothing&Moisture Aloe 92% Soothing Gel
  • Shea Butter Moist Steam Cream
  • Shine Blossom Blush no. 1 Pink Blossom
  • Argan Essential Deep Care Hair Pack
  • Argan Essential Deep Care Hair Essence

Shinchon Nature Republic Address : 서울특별시 서대문구 연세로 18

Korea Makeup Store: Shinchon banila co.

Address: 서울특별시 서대문구 연세로 20

Banila Co. is brand that's both high-street/roadshop and high-end. Made for modern city women, the products are on average 10,000 KRW or 20,000 KRW more than the other stores, but the quality is that much better.

banila co.

Some recommendations for Banila Co. products!

  • Clean it Zero Cleansing Balm
  • Prime Primer Classic
  • It Radiant CC Cream
  • Prime Primer Finish Powder
  • Prime Primer Fitting Foundation

Shinchon Banila Co. Address : 서울특별시 서대문구 연세로 20

Korean Makeup Stores : Shinchon MISSHA

Address: 서울특별시 서대문구 연세로 19

Further Reading: TOP 9 Recommended Products from MISSHA

MISSHA is another highly-ranked brand along with Innisfree, Etude, and The Face Shop. MISSHA is known for their high-quality makeup products like BB creams and eye shadows. 

They have both inexpensive and more high-end options, and it's super fun to browse through them all!    


Here are some product recommendations for MISSHA!

  • MISSHA Modern Shadow Italprism
  • MISSHA Artistool Powder Brush #201
  • MISSHA Color Fix Eye Primer
  • MISSHA Satin Blusher Italprism
  • MISSHA Whipping Bubble Maker

Shinchon (Store 2) MISSHA Address : 서울특별시 서대문구 연세로 19

Korea Makeup Stores: Shinchon TONYMOLY

Address: 서울특별시 서대문구 연세로 10

TONYMOLY is again up there with Innisfree, Etude, and The Face Shop in terms of popularity. The low prices and high quality attract customers year after year. 

They are especially known for their lip tints and lip colors.


Here are some product recommendations for TONYMOLY!

  • TONYMOLY Crystal Blusher
  • TONYMOLY Prestige Jeju Snail Essence
  • TONYMOLY Perfect Lips Shocking Lip
  • TONYMOLY Lip Tone Get It Tint Velvet
  • TONYMOLY Floria Newtra Energy 100 Hours Cream

Shinchon TONYMOLY Address : 서울특별시 서대문구 연세로 10

Korea Makeup Stores: Shinchon OLIVE YOUNG

Address: 서울특별시 서대문구 연세로 8

OLIVE YOUNG is Korea's top beauty health store. Basically a Korean Watsons, you can probably find an Olive Young wherever you go.

Olive Young has all sorts of beauty-related products~ If you're traveling Korea, you need to check it out.


Here are some product recommendations for Olive Young!!

  • Yves Rocher Raspberry Rinsing Vinegar
  • W.DRESSROOM Dress Perfume
  • Not For You Vita Cleansing Shower Head
  • Manyeo Factory Soda Foam
  • Cleansure Galvanic Microvibration Massager

Yeondae Olive Young Address : 서울특별시 서대문구 연세로 8

This has been a post on Korean cosmetics in Shinchon Station. There are so many more great makeup stores in Shinchon that you have to check out, so make sure to stop by! 

If you have any further inquiries, please feel free to comment below or shoot us an email at